Saturday, January 28, 2012

  • SheCommerce Online Marketing and Website Development

    SheCommerce is an online marketing and website development company with extensive experience working with small businesses and corporates. SheCommerce evolved out of an existing business with an extensive background and history in corporate, print media, advertising and design which was established in 1989. SheCommerce was established in 2003 and has worked at large with the Tourism and Equestrian Industry.

    The team at SheCommerce assist businesses to integrate the latest online marketing strategies, be it video, social media, automated blogs or email marketing. SheCommerce has an experienced team of programmers, SEO professioonals, designers and strategists to assist businesses in the development and redevelopment of their websites without breaking the budget.

    The Shecommerce programming team use open source software such as Wordpress to build cost effective, beautiful websites that are fully optimized for search engines and completely functional for your business.

    SheCommerce also have a range of ongoing SEO packages to suit your business.

    To contact SheCommerce please call Jo on: T: (03) 5773 4236

  • HOW EASY IS IT TO FIND YOU?

    With over 213 million online searches a day for information and 156 billion dollars of sales in the last 12 months it’s little wonder why it has become imperative that potential clients can find you when they search online.

    People are using search engines to solve their problems, find their suppliers and connect with businesses like you. How easy is do you make it?

    More than 50% of small businesses in Australia still don’t have a website yet almost every person uses it. You can only imagine how much business they are missing out on?
    Read More..



  • Create Online presence, Whatever You do

    The importance of an internet presence for agricultural or rurally-based businesses even if it is just a single page website with contact information cannot be underestimated, says our new internet and marketing columnist for the Southern Farmer.

    Jo McInnes is the director of SheCommerce, a Yarck-based online marketing and website development business that originated in Sydney in 1989.

    Jo made a tree change to Victoria in 1996 and in 2003 made the successful leap into the online space after 20 years in print media marketing.

    Read More..


  • SheCommerce Newspaper Articles

    Click the images to Enlarge

    Tree-change reach

    Being found is Crucial Thing

    Put yourself on the Map

    Business just a click away

  • Hints and Tips

    If you are just getting started in the online world then there are a couple of videos on this page to help you.
    Below is a Video on how to use Googles Keyword Tool. This tool helps you to find how many searches are being conducted daily or monthly, locally or globally for particular keywords.

    You can then evaluate is the keyword you are thinking of registering as a domain name the right word, does the keyword you are thinking of marketing have too much competition or is it a viable option.

    There is also a video to the right which will assist you in registering a domain name once you have done your research.

    If you would like further assistance, please don't hesitate to contact the team at SheCommerce on (03) 5773 4236. Read More..

    SheCommerce -Google Keyword Tool Research



  • Website Pre-Launch Tips

    CONTENT AND STYLE
    Design a clear and simple navigation system. keep it consistent, it should be in the same place on every page and have the same format, logo should link to your homepage. Support your brand - a good brand creates or reinforces a user's impression and visitor's will think of your product first when they go shopping: keep colors and typefaces consistent; page layout consistent; use a good tag-line that can be visible on each page

    Typography and Layout
    Check for incorrect punctuation marks - apostrophes, quotation marks, hyphens.
    Check for headings for where you could potentially use ligatures

    Spelling and Grammar
    Proofread and Spelling

    Get someone else to read it - see if you can make the content more specific.
    Break up large text blocks into shorter paragraphs.
    Ddd clear headings throughout, use lists so users can scan easily, don’t forget about dynamic text such as alert boxes.

    Check for Hard-coded Links
    Ensure all links will change to 'live' URL/domain when site is launched.

    Ensure There is No More Test Content on Site
    ensure that any images that have been referenced absolutely have the production URL and not the development URL

    Read More..


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