Venturing from Sydney in 1996 as an early tree changer to raise her family, Jo has spent her time in regional Victoria working with small business, local government with much of her attention directed on tourism.
Jo has sat on many regional boards over the last 15 years, assisting in Marketing and recently sat on the Mansfield Bendigo Community Bank Board and Bendigo Bank Regional State Marketing Board.
Jo has a strong entrepreneurial spirit, director of SheCommerce an online marketing company and owner of the recently launched Tourism Channel.
Jo also has a passion for understanding the complexities of human connectedness in animals and nature. Jo is a keen equestrian and runs Equine Facilitated Learning clinics on her 160 acre farm, teaching leadership, empowerment and healing.
Jo has a strong understanding of how to assist people and their businesses at a grass roots level, bringing a fresh, authentic and intuitive approach to the business world.