Dear readers, We have carefully curated the next blog posts to enlighten you on the fundamental tricks of running a digital business. We will also be talking about the tricks of the trade inspired from the leaders of Australian market or as we like to call them: The giants of digital world So in this post lets ‘start from the basics: Accessibility of the product Wherever the product is based in the world, consumers expect the brand to be accessible. For example, if you are using a brand like Uber, it is always under the tip of your fingers, isn’t it?. If you want to travel from Sage Hotel Wollongong to Wollongong Golf club, how long does it take to order a ride? Five minute? Ten minutes? On average it takes fifteen minutes to order a ride on Uber in Australia. This fifteen-minute window says a lot. The fifteen minutes …